1) Scope & Who We Are

Orifine Jewels Private Limited (“Orifine”, “we”, “us”, “our”) operates this online store and website (orifinejewels.com) and provides related information, features, tools, products and services (the “Services”). Our store is hosted by Shopify Inc., which enables us to provide the Services to you.

This Privacy Policy explains how we collect, use, disclose and otherwise process your information when you visit, interact with, or make a purchase via the Services, or when you otherwise communicate with us. If there is any conflict between the Terms of Service and this Privacy Policy regarding personal information, this Privacy Policy controls.

2) Personal Information We Collect

“Personal information” means information that identifies or can reasonably be linked to you. It does not include de-identified or aggregated data. Depending on how you interact with the Services and as permitted by law, we may collect the following categories:

• Contact details (name, email, phone, billing & shipping address).
• Financial & payment data (card/UPI details processed by payment gateways, transaction details, payment confirmations).
• Account data (username, password, preferences, saved addresses, settings).
• Transaction data (items viewed, cart, wishlist, purchases, returns/exchanges/cancellations, order history).
• Communications you send to us (support requests, feedback, WhatsApp/SMS/email interactions).
• Device & technical data (IP address, device identifiers, browser type, operating system, network, app or site performance data).
• Usage data (how you navigate and interact with pages, features, and content).
• Inferences drawn from the above (e.g., preferences) where permitted by law.

3) Sources of Personal Information

• Directly from you (account creation, checkout, support messages, reviews, opt-ins).
• Automatically through cookies, pixels, SDKs and similar technologies when you use the Services.
• Service providers that operate components of our store (e.g., payment processors, logistics, analytics, cloud hosting).
• Partners/third parties (e.g., marketing/ads partners) as permitted by law.

4) How We Use Personal Information

• Provide & operate the Services: process orders and payments, fulfill and deliver, manage returns/exchanges, provide tracking/notifications, maintain your account, and offer customer support.
• Personalize & improve: remember your preferences, recommend products, measure performance, debug, and enhance usability and security.
• Marketing & advertising: send offers by email/SMS/WhatsApp/post (where permitted or with your consent), and show ads on our Services or elsewhere based on your activity.
• Security & fraud prevention: authenticate users, detect, investigate and prevent fraudulent, illegal or harmful activity; protect our Services and users.
• Communications: respond to your inquiries, service messages, transactional updates and important notices.
• Legal & compliance: comply with law, respond to lawful requests, enforce our terms and protect our rights.

5) Cookies & Similar Technologies

We and our partners use cookies, pixels, tags, SDKs and similar technologies to operate and secure the Services, remember preferences, conduct analytics, and deliver/measure ads. You can manage cookies via your browser/device settings (blocking cookies may affect site functionality). Some browsers offer a “Do Not Track” signal; our Services may not respond to such signals.

6) How We Share/Disclose Information

We may share your personal information in the following circumstances:

• With service providers (including Shopify) that process data on our behalf: payments, hosting, analytics, customer support, fulfillment and shipping, marketing tools, cloud storage.
• With business/marketing partners to perform marketing and advertising (subject to their privacy notices and applicable law).
• At your direction or with your consent (e.g., social media integrations, shipping partners, gift recipients).
• Within our group/affiliates for operations consistent with this Policy.
• For legal reasons: to comply with law or legal process, enforce terms, protect our rights, users or the public.
• Business transfers: in connection with a merger, acquisition, financing, sale of assets, insolvency or similar event.
• Aggregated/de-identified information that cannot reasonably identify you.

7) Relationship with Shopify

Our store is hosted by Shopify. Shopify collects and processes personal information about your interactions with our store (and, in some cases, with other merchants using Shopify) to provide and improve services, including enhanced features and advertising. In these cases, Shopify may act as an independent controller responsible for such processing and for responding to related privacy rights requests.

• Shopify Consumer Privacy Policy: privacy.shopify.com/en
• Shopify Privacy Portal (exercise rights with Shopify): privacy.shopify.com/en/tools

8) International Transfers

We may transfer, store and process your information outside your country of residence. Where required, we rely on legally recognized transfer mechanisms (e.g., Standard Contractual Clauses) or other safeguards as applicable.

9) Security

We implement reasonable technical and organizational measures to protect personal information. However, no security system is impenetrable, and transmission of data over the Internet may not be fully secure. Please avoid sending highly sensitive information via unsecure channels. Keep your account credentials confidential.

10) Data Retention

We retain personal information for as long as necessary to provide the Services, comply with legal obligations, resolve disputes, enforce agreements, and for other legitimate and lawful business purposes. Retention periods vary based on the type of data and our legal/operational needs.

11) Your Rights & Choices

Depending on your location and applicable law, you may have some or all of the following rights:

• Access/Know the personal information we hold about you.
• Delete personal information we maintain about you.
• Correct inaccurate personal information.
• Portability (receive a copy and/or request transfer to a third party, where feasible).
• Marketing choices: opt out of promotional emails via the unsubscribe link; for SMS/WhatsApp marketing, follow the opt-out instructions in the message. You will still receive essential service/transactional messages.
• Targeted advertising choices where available under local law.

To exercise your rights, contact us using the details below. We may need to verify your identity as permitted by law. Where allowed, you may authorize an agent to submit a request on your behalf (we may require proof of authorization and direct verification). We will not discriminate against you for exercising your rights.

For processing done by Shopify as an independent controller (see above), please use the Shopify Privacy Portal.

12) Children’s Data

The Services are not intended for children, and we do not knowingly collect personal information from individuals under the age of majority in their jurisdiction. If you believe a child has provided us information, contact us (see below) and we will delete it as required by law. As of this Policy’s date, we do not have actual knowledge that we “sell” or “share” personal information of individuals under 16 (as those terms may be defined by applicable law).

13) Third-Party Links

The Services may link to third-party websites or platforms. We are not responsible for their content, privacy or security practices. Review the privacy policies of those third parties before providing any personal information. Content you post on public or third-party platforms may be visible to others.

14) Changes to this Policy

We may update this Privacy Policy from time to time for operational, legal or regulatory reasons. We will post the revised Policy here and update the “Last updated” date. Where required by law, we will provide additional notice or obtain consent.

15) Contact Us

Questions or requests regarding this Privacy Policy or our privacy practices:
Email: info@orifinejewels.com
WhatsApp: +91-8433898381