Content Guide V3

Orifine — Step-by-Step Content Builder (Hook ⇄ Claim ⇄ Proof ⇄ Format)

Orifine — Step-by-Step Content Builder (Hook ⇄ Claim ⇄ Proof ⇄ Format)

How this works

Follow steps 0→7. Your choices cascade: the **Hook** you pick suggests the right **Proof Beats**, which ranks the best **Formats**, then **CTA** and **Captions**. Click Generate Brief to produce a ready approval brief.

Step 0 — Select Stage

Reach = thumb-stopper • Trust = de-risk • Conversion = offer/ops.

Step 1 — Product Category

Keeps the language & proof beats relevant (hand/ear/neck/wrist).

Step 2 — Model Type

Step 3 — Pick a Hook (50)

Hook is the 0–1.5s tease. Choosing it will re-rank proof beats & formats.

Step 4 — Select Proof Beats (50)

    Pick 1–3 evidence clips that prove the claim (Sun↔Shade, Side-by-Side, 925 stamp, click-lock, packaging/dispatch, etc.).

    Step 5 — Choose Format

    Formats are repeatable recipes (Sparkle Test, Macro Tilt, Side-by-Side, Quality Check, Packaging + Offer…). ★ = best fit for your hook/proofs.

    Step 6 — Select CTA

    Step 7 — Select Caption 

    // Your brief will appear here. Fill steps 0–7 and hit Generate.

    Samples (one-click load)

    Ring • Reach • Hand-model
    • Hook: “Diamond look, silver price—watch the fire.”
    • Proofs: Sun↔Shade wrist, Macro tilt
    • Format: Sparkle Test • CTA: See in sun
    Earrings • Trust • On-model
    • Hook: “Same light, stronger spark.”
    • Proofs: Side-by-Side stand, Hair-tuck (1s)
    • Format: Side-by-Side • CTA: Compare now
    Necklace • Reach • On-model
    • Hook: “Minimal pendant, maximum fire.”
    • Proofs: Collarbone fall, Phone-flash
    • Format: Macro Tilt • CTA: See on neckline
    Bracelet • Conversion • Product-only
    • Hook: “Gift-ready in 48h.”
    • Proofs: Packaging reveal, Label print, Returns badge
    • Format: Packaging + Offer • CTA: Order today

    KPI, Reporting & Posting Plan (IST)

    KPI Ladder

    • Reach: Impressions, 3-sec view rate, Avg View Time
    • Trust: Saves, Shares, Replies, Outbound CTR
    • Conversion: PDP views, ATC, Begins Checkout, Purchases, Revenue

    Weekly Report (paste into brief)

    WEEKLY REPORT — ORIFINE
Week of:
Assets posted: Reels [ ], Carousel [ ], Stories [ ]
Top Asset (by Saves):
3-sec VR:  %, AVT:  s, Saves: , CTR:  %, PDP: , ATC: , Purchases:
Learning: (what thumb-stopped? which proof beat worked?)
Next Week: Hooks → , Formats → , Stage mix →

    Posting / Scheduling (baseline)

    Day Time (IST) Asset
    Wed 11:30 Reach Reel #1
    Thu 19:30 Reach Reel #2
    Fri 12:30 Trust/Conversion Reel
    Sat 12:00 Carousel (Under ₹7k / Reviews)
    Daily — Stories: BTS • Polls • UGC • Offers
    Fri 17:00 Review KPIs + iteration plan
    Adjust times to your account insights. Reply to comments within 2h of posting.

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